What is 3D motion brand identity?

A staggering 93% of organizations have adopted, or are planning to adopt, a digital-first business strategy (Foundry Digital Business Study 2023). This means brands no longer simply exist in print advertisements or on physical shelves – they live and breathe online. While a strong visual identity is crucial, the static nature of traditional branding struggles to capture attention in this dynamic digital environment. Brands need a way to break through the noise and etch themselves into the minds of users. This is where the innovative power of 3D motion branding comes into play.

In 2023, many companies have either expanded their branding efforts into 3D motion or opted for a complete rebranding in 3D, with notable examples including Reddit, Patreon, and Android:

While it’s too early to collect performance data or assess the impact on brand recognition for the mentioned companies, motion design has already become an irreplaceable element of branding for some.

Consider this:

When you see this image, what do you experience? Is it merely the sight of the ‘N’, or do you also hear a familiar sound, recognize the motion, and perhaps even feel a surge of anticipation or comfort?

That’s the power of motion design.

3D MOTION APPLICATION IN BRANDING

Now, let’s explore how companies can enhance elements of their brand identity with 3D motion graphics:

Logo: A logo transformed by 3D motion design becomes more than a symbol; it becomes a dynamic story, engaging and memorable, perfectly suited for presentations and marketing materials.

Color Palette: Traditionally static, the color palette can be dynamically employed in 3D motion designs to craft visually compelling narratives or backgrounds, evoking emotions that resonate with the brand’s identity.

Iconography: Icons, when animated in 3D, can more effectively guide user interactions or illustrate processes, making them especially valuable in-app interfaces, educational content, and interactive websites.

Typography: Typography in motion, particularly in 3D, introduces a layer of sophistication or playfulness to brand messaging. Animated text, used in promotional videos, website headers, and digital ads, captures attention and communicates powerfully.

Imagery Style: 3D models and environments, tailored to a brand’s imagery style, offer immersive experiences. These are ideal for product demonstrations or digital advertisements.

Product Visualizations: 3D visuals provide an unparalleled opportunity to showcase products in vivid detail, giving potential customers a realistic understanding of what they’re considering.

Blog Post Animation: Incorporating 3D animations that reflect an article’s theme or message can significantly boost reader engagement and content retention.

UI/UX Animation: Integrating 3D motion into web design through animated UI elements, hover effects, or full-screen backgrounds offers a cutting-edge digital experience.

The shift to digital-first is not just about being present online; it’s about leveraging the digital space to its fullest potential. Extending your logo into 3D motion is a step towards a more dynamic, engaging, and future-proof brand identity. As we embrace this digital era, let’s rethink not just where our brands live, but how they come to life.

We are always happy to talk about 3D motion and its application for business needs. Feel free to reach out here.